Software factories bill for execution.Temporary staffing agencies –misusing the word “consultancies”– bill by headcount.AI platforms monetize adoption and engagement....
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Our Rule #1 for strategic consulting: “Things are done right, or they are done again.”
It might be that the ones who redo it and get it right are not us… but our competitor,...
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Article | 16 January, 2025
AI, and specifically conversational interfaces, don’t and won’t “kill UX”.
Because the user experience (UX), what the user experiences, always happens. And UX is not UI. ...
Article | 1 August, 2024
The Bustelo-Brooks Law
Brooks’s Law states that adding more programmers to a delayed project will make it even more delayed. Commonly stated as:...
Article | 1 May, 2023
Actually, at Kambrica we don’t have “clients.”
As strategic UX consultants, we don’t have “clients.” We have advised people, guided people, stakeholders… But not “clients.” By...
Article | 29 March, 2021
UI, UX, IxD: What’s the Difference?
Interface Design (UI), User Experience (UX), and Interaction Design (IxD) are often used interchangeably. However, they are not synonyms...
Article | 29 March, 2021
A programmer’s job is to program computers. Not people.
The first UX rule for programmers: computers like being programmed; they were born for that. People, not so much....
Article | 29 March, 2021
Understanding UX Seniority Levels
What’s the difference between a Junior, Mid-Level, and Senior UX Designer or Researcher? Having a clear and consistent naming...
Article | 12 January, 2019
Hierarchy of UX Decisions
Many misunderstandings between Business and Design are avoided when we distinguish between design execution and design decisions. ...