Increase is one of the startups that, under the Wayra accelerator program, participated in our consulting and mentoring program focused on UX techniques for the development of their product.

The Increase platform enables businesses to understand, manage, and administer all operations they carry out with credit and debit cards.

• Before our work with Increase, most of their clients interacted with the application through Excel.
• After improving the interface’s usability, users began to interact with the application more frequently than with Excel.

Areas of Work:

• As a starting point, we conducted a round of usability tests on the platform as it stood in October 2014. During this phase, we evaluated the value proposition and the system’s usability.
• We used these insights to organize a second research session. This time, we conducted contextual interviews with users of the tool to uncover the issues they encountered during regular use.
• The Increase team took all the information gathered from both phases and redesigned the site’s homepage, enhancing the communication of the value proposition, platform registration, and overall usage. They prioritized and structured the information displayed to allow for better management. The entire redesign process was carried out by the entrepreneurial team with weekly follow-up from Kambrica.
• We facilitated knowledge transfer regarding the Lean process so that the team could continue applying the methodology after the program ended. This provided the startup with the tools to keep refining and improving its product.
• Through the Lean UX program, we helped Increase identify key areas for product improvement, including features, usability, and interaction design.
• We also assisted in enhancing the value proposition through user interviews.
• We trained the team in UX practices.

They taught us to think and understand how to create a product based on what the customer needs, rather than what the founders want. How to design a product by listening, analyzing, and, above all, observing our users. Kambrica helped us build a solid product that still maintains the same structure today.

Matías Doublier, COO Increase

The entry Increase Card was first published on Kambrica.

Wayra, the tech project accelerator from the Telefónica group, operates in 12 countries across Latin America and Europe. Each year, it selects a small group of startups to provide with funding, workspace, and access to a global network of mentors, experts, and investors.

As part of its acceleration program, we offer consulting, mentoring, and training to startups in Lean UX methodologies, UX design, user-centered design, usability testing, qualitative interviews, A/B testing, task prioritization, identifying business opportunities, and evaluating solution scalability, among others.

Areas o work:

• We have provided consulting to over 35 startups participating in our UX and agile methodology training program for digital product development.
• We collaborate with startups from various sectors, including fintech, medtech, agritech, entertainment, marketplaces, apps, e-commerce, IoT, and smart cities.
• Through the “Lean UX” program, we help startups identify and refine their value proposition, understand their users to align the product with their needs, improve product usability to attract more customers, achieve consistent growth, and reduce costs.
• We developed an iterative work process that allows each startup to refine its product with each iteration, adding more value to the business, its end users, and investors.

The Lean UX program helped entrepreneurs test their products in real environments, creating high quality services with shorter time to market.

Lorena Suárez, Wayra Business Development Manager

The entry Wayra Argentina was first published on Kambrica.