Sistemas de uso intensivo archives • Kambrica https://www.kambrica.com/en/tag/sistemas-de-uso-intensivo-en/ Experience Design Consultancy Thu, 15 Aug 2024 17:24:56 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.kambrica.com/wp-content/uploads/2019/07/cropped-favicon_2019-32x32.png Sistemas de uso intensivo archives • Kambrica https://www.kambrica.com/en/tag/sistemas-de-uso-intensivo-en/ 32 32 Jumbo a Casa https://www.kambrica.com/en/jumbo-a-casa-en/ Fri, 26 Mar 2021 20:47:41 +0000 https://www.kambrica.com/?p=18712 The hypermarket Jumbo, part of the Cencosud chain, needed to streamline its online shopping process to increase site conversions. To achieve this goal, we conducted an analysis... ...

The entry Jumbo a Casa was first published on Kambrica.

]]> We reduced the average time for online shopping, increased effectiveness, and enhanced customer satisfaction.

The hypermarket Jumbo, part of the Cencosud chain, needed to streamline its online shopping process to boost site conversions.

+176%
Purchase intention
82%
Usability
56%
Effectiveness
117%
Satisfaction

We designed a new online shopping process that allowed for the presentation of a greater number of products in a more attractive and recognizable manner, making it easier to purchase multiple items. This positively impacted the number of items per purchase and the average ticket size.

Before and After

Areas of Work:

  • Using a user-centered design methodology, we conducted contextual interviews to observe users making purchases in their usual environment. This allowed us to identify various factors that caused friction during the shopping process.
  • Based on our observations, we created a functional prototype, on which we conducted usability tests to validate that the new design satisfied the users needs.

The entry Jumbo a Casa was first published on Kambrica.

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