Wayra, the tech project accelerator from the Telefónica group, operates in 12 countries across Latin America and Europe. Each year, it selects a small group of startups to provide with funding, workspace, and access to a global network of mentors, experts, and investors.

As part of its acceleration program, we offer consulting, mentoring, and training to startups in Lean UX methodologies, UX design, user-centered design, usability testing, qualitative interviews, A/B testing, task prioritization, identifying business opportunities, and evaluating solution scalability, among others.

Areas o work:

• We have provided consulting to over 35 startups participating in our UX and agile methodology training program for digital product development.
• We collaborate with startups from various sectors, including fintech, medtech, agritech, entertainment, marketplaces, apps, e-commerce, IoT, and smart cities.
• Through the “Lean UX” program, we help startups identify and refine their value proposition, understand their users to align the product with their needs, improve product usability to attract more customers, achieve consistent growth, and reduce costs.
• We developed an iterative work process that allows each startup to refine its product with each iteration, adding more value to the business, its end users, and investors.

The Lean UX program helped entrepreneurs test their products in real environments, creating high quality services with shorter time to market.

Lorena Suárez, Wayra Business Development Manager

The entry Wayra Argentina was first published on Kambrica.